22 October 2019

The day before APEX Asia & CeMAT Asia

Shanghai, China




Peter Schrader

Managing Director, Zeppelin Rental


Peter Schrader is one of Europe’s most experienced rental executives having served as managing director of Zeppelin Rental since 2004. Zeppelin Rental is the rental business of Zeppelin, which is one of the largest Caterpillar dealers in the world, selling Cat equipment in Germany, Austria, Slovakia, the Czech Republic and in parts of the CIS region.


Mr Schrader has worked for Zeppelin since 1990 and has been focused on the rental business for more than 14 years. In his time with Zeppelin Rental it has grown to become one of the top ten rental companies in Europe, with annual revenues of more than €370 million. It is also one of the most innovative rental firms in Europe, having invested in areas such as online rentals and specialist industrial rentals.


He was a joint winner of the Rental Person of the Year award for 2014 at the European Rental Awards.