CEO, Boels Rental
Pierre Boels is CEO of Netherlands-based Boels Rental and the current President of the European Rental Association (ERA), making him one of the senior personalities in the global rental industry.
He joined the company in 1980, three years after it was founded by his father, and took over management of the business in 1996. Since then he has overseen a remarkable expansion, from 20 branches in 3 countries to more than 400 branches in 11 countries in Europe. He has also pioneered in Europe the concept of ‘in-store’ rental operations, with many rental stores located inside many of Europe’s largest DIY/builders merchants chains.
Boels Rental is now one of the largest and most respected equipment rental companies in the world. With revenues in 2016 of more than €385 million, it rents a wide range of equipment and is active in party and events rental. It has more than 9,250 aerial platforms in its fleet.
Mr Boels, who is in the middle of a two-year stint as President of the ERA, has enormous experience of growing a rental business, adding new products, and making acquisitions. His company is also at the forefront of adopting new rental management technology, including telematics.