The IRC attracts owners and decision makers from the largest rental companies in China, which is the fastest growing rental market in the world. In addition, rental company owners and managers throughout Asia and the rest of the world attend.

Many rental companies in China are looking to expand into new product areas, and attend IRC to explore the possibilities and learn from experienced rental professionals.

Becoming a sponsor gives you the opportunity to reach these new buyers and also reinforce your brand to current and potential customers.