25 November 2024 – Shanghai, China

IRC Asia

Peter Schrader

Managing Director & COO
Zeppelin Rental

Peter Schrader is one of Europe’s most experienced rental executives having served as managing director and COO of Zeppelin Rental since 2004, and joining the company in 1990.

Zeppelin Rental is the rental subsidiary of Zeppelin, which is one of the largest Caterpillar dealers in the world, selling Cat equipment in Germany, Austria, Slovakia, the Czech Republic, Sweden and Denmark.

Mr Schrader has worked for Zeppelin since 1990 – when he joined as an area branch manager – and has been focused on the rental business for more than 20 years.

In his time with Zeppelin Rental it has grown to become one of the top five general rental companies in Europe, with revenues of more than €735 million. It is also one of the most innovative rental firms in Europe, having invested in areas such as online rentals and specialist industrial rentals.

He was a joint winner – along with his Zeppelin colleague Wolfgang Hahnenberg – of the Rental Person of the Year award for
2014 at the European Rental Awards.