27 October 2025 – Shanghai, China

IRC Asia

Conference Programme

The 2025 programme will again deliver a mix of world-class rental management presentations from market leading companies with up-to-date information on the Chinese and Asian rental market.

 The 2025 event will have simultaneous translations between English and Chinese.

• Aerial platforms
• Construction machinery and earthmoving equipment
• Compaction equipment
• On-site equipment (pumps, power, compressors & lighting)
• Plus small tools and equipment.

2024 Conference Programme

08.00 – 09.00

Registration, networking and morning coffee

09.00 – 09.10

Conference opening

Cathy Yao, Managing Director, KHL Group China

09.10 – 09.15

Welcome

Murray Pollok, Managing Editor, KHL Group

09.15 – 09.50

Transformation: from a one product rental company to a rental solution provider

Peter Schrader – Managing Director & COO, Zeppelin Rental 

09.50 – 10:30

China access market situation and future trends

Li Ying – General Manager, Liugong Access

10.30 – 11:10

Morning networking tea and coffee

11:10 – 11:40

Global construction equipment trends: insights from China, Asia and beyond

Chris Sleight – Managing Director, Off-Highway Research, and 

Karin Sun – Director of Research, Off-Highway Research – China

11:40 – 12:15

How to maintain competitiveness in the new market environment

Cao Weiguo – Jiangsu Liyang, CEO & Founder

12:15 – 13:30

Networking Lunch Break

13:30 – 14:00

From digitalisation to AI in Europe’s rental market

Michel Petitjean – European Rental Association, Secretary General

14:00 – 14:35

Effectively managing business cycles in equipment rental

Jeff Eisenberg – Claremont consulting, Founder

14:35 – 15:10

Afternoon tea and coffee

15:10 – 16:10

Round table: Supply chain dynamics and business trends

Jimmy Wang – Chairman and CEO, CCBF

Stefano Scapin – Chief Business Development Officer APAC, COBO Group

Dawei He – International Sales & Marketing Director, Sinoboom

Xu Shenghui – Managing Director, Highflyer Rental

16:10 – 16:40

How do standards affect the development of the MEWP rental business?

Tim Mo – China regional Manager, IPAF, and Amanda Tan – Asia Regional Development Manager, IPAF

16:40 – 17:20

Let’s talk about the rental market

Desmond Ong – CEO, Galmon

17:20 – 17:30

Closing remarks

Cathy Yao – KHL China and 

Murray Pollok – KHL Group

17:30

Networking Drinks Reception

The conference programme may be subject to modification

Would you like to speak at IRC 2025?

If you have an idea for a presentation, then please contact one of the following:

Cathy Yao

Managing Director
KHL Group China

Murray Pollok

Managing Editor
International Rental News